SeneGence was founded on the idea to offer superior products and an opportunity for women to be independent and successful in business, regardless of age, background or education. Joni Rogers-Kante, CEO and founder, had a vision of a company with products that really work and a career that really works. One she discovered a long-lasting lip colour, LipSense, unlike anything she had ever seen before, she knew she needed to share it with the world. Experience the SeneGence story to learn more!
Founder, CEO, and Chairwoman
While juggling the responsibilities of single motherhood, Joni Rogers-Kante developed a business plan and set out to make her dream of an innovative cosmetics company a reality. In 1999, she founded SeneGence®, and the company has since become a globally recognized leader in the industry. To Joni, the commitment to high-quality products that bring value to consumers and their communities is just as important as a flourishing business.
SeneGence is all about empowering women with a career that really works and helping them to look and feel more beautiful with innovative skin care and cosmetics.
The Make Sense Foundation® (MSF) was created by Joni Rogers-Kante in 2002 as part of the overall plan to give back to the community. A nonprofit organization, it is a separate entity from SeneGence but is directly involved with SeneGence’s charitable initiatives.