As a newly single mother, Joni Rogers-Kante began in 1995 with a business plan and set out to make her dream a reality. She founded SeneGence® in 1999 and the company has since become a recognized, international leader in the cosmetics industry. To Joni, just as important as a flourishing business, is the commitment to high quality products that not only truly work but give value to our consumers and the communities in which our Distributors live while not depleting the earth of natural resources or creating unnecessary waste.
Joni traveled to the other side of the world with a team of scientists and botanists to find different ingredients than those available in the U.S. for the unique formulas in SeneGence products. After she learned that cosmetic companies continuously use the same ingredients in one product to the next – just in varying amounts, she knew SeneGence had to be different.
Today, these unique ingredients are used to help produce amazing results in SeneDerm® anti-aging SkinCare and long-lasting SenseCosmetics™ products. The SeneGence line stays on the cutting edge of technology with original, patented and proprietary formulations of cosmetics that stay on until you take them off blended with the same anti- aging properties of the skin care that make skin more beautiful. It's about healthy and natural products that combine beauty and technology and cosmetics that are actually good for your skin!
SeneGence International was created to provide an opportunity for independent Distributors to build a business as large as they dream, to make as much money as they deserve by selling products that truly work through a global network opportunity, all from the comfort of their own homes and within their own communities.
Joni initially partnered with an award-winning scientist to develop a patented, never before seen on the market product: LipSense®. Together, they created a long-lasting lip color line better than any lipstick or lip stain available, because it really works without drying lips. With a simple three coat application LipSense delivers gorgeous colours that can stay on lips for 4-18 hours. Application of any one of the rich LipSense Glosses keeps lips moist and hydrated. LipSense launched as SeneGence's premier product in 1999 and was only the beginning of an extraordinary product line of long-lasting color.
Products that really work was only part of the plan. Another part of the plan included offering one of the most lucrative compensation plans in the industry, designed for women who are serious about building a profitable and secure career from their home. Joni's idea for this business model combined with recession-proof beauty products, as a generous way to earn money, have fun, and help others evolved into SeneGence - the company that REALLY WORKS!
Today, the SeneGence product line of SeneDerm anti-aging system and SenseCosmetics long-lasting colour includes over 300 products, sold by tens of thousands of independent Distributors across the globe. SeneGence has core operations in the US, Canada and Australia with products available in many other territories across the globe.
SeneGence is a family business. Joni is married to SeneGence Chief Strategy Officer, Ben Kante, who is responsible for developing, communicating, executing, and sustaining strategic initiatives. Her older son, Alan Kante sits at Strategic Project Coordinator, seeing the company through its growth and changes of recent years. Her youngest son, William, looks forward to also joining the team one day but in the meantime stays busy with his school work, musical talents and many other activities.
Joni is the author of Million Dollar Lips, A Journey Into the Hearts and Minds of Women in Business.