Executive Management Team
Joni Rogers-Kante, Founder, CEO, and Chairwoman
Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a phenomenal success, with offices in five countries and hundreds of thousands of Independent Distributors across the globe.
Joni began her career at 16 years old, working for the Sav-On Corporation. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. Having learned from high-level management, buyers, and operations experts, she knew the corporate structure was not for her. Joni was introduced to a direct sales cosmetic company, and her 13-year career produced jewelry, cars, awards, trips, and recognition, and most importantly, a burning desire to create her own company.
Armed with a plan and her business experience, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, were born. Joni’s guiding principle for the company every step of the way has been, “Choose to Live Life in Love and Abundance, and Then Work for It!”
In the early days of the company, Joni traveled around the world with a team of scientists and botanists to find ingredients for SeneGence’s unique skin care and cosmetic formulas. Currently, Joni oversees the company’s overall vision and more than 500 employees in SeneGence’s U.S. offices, and she is actively involved with trips, events, and the development and marketing of new products and training programs.
In 2020 alone, Joni was installed as a Board Member of the Direct Selling Education Foundation, and The Orange County Business Journal named her one of the area’s most influential business leaders and the owner of the largest woman-owned business in the county. In 2018, she received Direct Selling News’ Bravo Award and the Excellence in Entrepreneurship Award by the Orange County Business Journal. Joni is the Founder of SeneGence’s nonprofit organization, The Make Sense Foundation®, and is an active member of the Orange and Creek County communities. She is also the author of Million Dollar Lips.
Philippe Guerreau, President
A natural, energetic leader, Philippe Guerreau utilizes storytelling and his passion for the direct sales industry to inspire action that delivers significant financial results and operational efficiencies. His lasting success can be attributed to his organizational management skills and his executive ability to develop, implement, and influence best practices in the areas of sales, marketing, budgeting, purchasing, forecasting, and supply chain and inventory management.
As SeneGence’s President since March 2017, Philippe directs all functions to implement the Founder and CEO’s vision, drives all operational initiatives and priorities in all areas, and develops long-term domestic and international growth strategies. Prior to his current role, Philippe served on the SeneGence Advisory Board for over four years and provided strategic financial, operational, and marketing development support to the executive team during the company’s recent years of growth.
As a former Vice President at L’Oréal USA with over 10 years of experience in the beauty industry, Philippe oversaw finance for North American manufacturing operations, plant expansions, and manufacturing cost optimization projects. Other strategic management positions he held at L’Oréal include demand planning, stock strategy, credit, and long-term supply of finished goods.
Philippe holds dual citizenship in the U.S. and France, and his robust international experience has led him to conduct business with employees across several continents and in 35 countries. With previous CFO, Business Development, and CEO roles in a range of industries, including construction, building distribution, industrial engineering, and metal-cutting aerospace, Philippe has contributed forward-thinking industrial solutions that anticipate client needs in terms of profitability, safety, and compliance with environmental standards.
With over 24 years of direct selling experience, Philippe’s most recent 2020 achievement is becoming the Board Director of the Direct Sellers Association of Canada (DSA). His experience with direct selling goes back to age 11, when he launched his very own direct sales lavender company that proved enough success to help fund his college education. Philippe has a master’s in Management from the Ecole Superieure de Commerce de Paris (ESCP) and a BSBA in International Economics from the University of Arkansas.
Michael Moad, Chief Legal Officer
Michael Moad, joined SeneGence in 2001 from the field of law, having obtained his Juris Doctorate, graduating Cum Laude in 1979. He subsequently practiced law in Orange County, California for 22 years.
Michael initially helped to consolidate the structure of the Company and its Distributor force, writing the company’s policies and procedures and establishing a department to administer those policies fairly and consistently. Currently, Michael and his team oversee the company's patent rights, trademarks and copyrights. As former President, Michael worked alongside Founder Joni Rogers-Kante, to lead SeneGence to expand its product line and support Distributors in successfully managing and growing their independent businesses.
Michael donates his time, expertise and funds to several local charities, in a long standing belief that doing so is part of a full and well-rounded life. In addition, Michael presently acts as the Secretary of The Make Sense Foundation, SeneGence’s nonprofit entity.
Ben Kante, Chief Strategy Officer
Mr. Kante utilizes his vast knowledge in Business Information Systems, Quantitative Analysis and Digital Media Art to fill the role of Chief Strategy Officer for SeneGence. Ben designed the seamless international Distributor accounting methodology, many of the internal operation systems and he completely re-organized the media department, creating printed materials, training videos and a new website. Mr. Kante maintains the daily role of CSO for all of SeneGence's daily multi-faceted operations and internal and external media and production facilities.
Mr. Kante's varied life experiences include a United States Coast Guard Master's License for 100 ton vessels, proven skills at successfully managing resort and dive fleets around the world, and as an internationally published writer, photographer and award winning videographer and film maker, Mr. Kante's works can be found around the world. He attended Mississippi State University, Orange Coast College, NAUI SCUBA Instructor College and is an Eagle Scout.
Jerome S. Kaiser, Chief Financial Officer, CPA, MS, CFE
With over 30 years of experience in finance, Jerome Kaiser’s strategic planning skills, “big picture thinking,” and sense of urgency help companies grow profitably during economic and competitive challenges. Not only is Jerome known for his specialization in cost containment process improvement, forecast and budget modeling, and financial analysis, but he is also known for fostering strong interpersonal relationships.
Since September 2016, Jerome has served as SeneGence’s Chief Financial Officer (CFO). He focuses on financial planning and reporting, management of financial risks, and record-keeping. Jerome’s experience spans both public (Fortune 500) and private international companies in the technology, manufacturing, consumer products, energy, and retail industries. He began his career in public accounting at PriceWaterhouseCoopers, and he has served in financial management positions at Liz Claiborne, Mikasa, Meguiar’s®, and Ultramar. Jerome previously held CFO roles at Stemtech HealthSciences and ORYXE International, Inc.®
In 2020, Jerome was nominated as CFO of The Year by the Orange County Business Journal. He is a member of both the California State Society of Certified Public Accountants and the American Institute of Certified Public Accountants.
Jerome has a master’s in Business (Taxation) from California State University, Northridge and graduated from Pepperdine University with a bachelor’s in Accounting.
Alan Rogers Kante, Owner/CXO, Chief Experience Officer
Alan Kante joins SeneGence from the University of California, where he received degrees in Philosophy and Psychology [with an emphasis in Industrial Psychology]. His position remains flexible, as he engages in the cultural development at the SeneGence corporate headquarters in Irvine, California and offices internationally. His skills help with development of long and short-term strategic planning, the sculpting of modern social decisions, research and analysis, and the acquisition of new personnel. Feel free to get to know him on any Sene-trip as your aide and liaison!
Kirsten Aguilar, Executive Vice President of Global Marketing and SeneCare
With over 20 years of experience in the direct sales and beauty industries, Kirsten Aguilar has spearheaded numerous successful marketing and international growth initiatives and contributed to companies’ overall growth with her extensive marketing, public relations, management, and international relations skills.
Kirsten joined SeneGence in May 2009 with a focus on leading marketing and brand strategies. As the Executive Vice President of Global Marketing and SeneCare, her priorities include new product launches, promotions, events, and print and web collateral. She currently focuses on the sales and international growth goals of the company, manages SeneCare teams across all global locations, and oversees the Marketing, Graphic Design, and Public Relations teams.
Kirsten is a board member of The MakeSense Foundation®, SeneGence’s nonprofit organization. She has a bachelor’s in Communication with a certificate in Public Relations as well as an Executive Education Certificate in Marketing from The Wharton School.
Karen Goodman, Executive Vice President of Global Sales and Distributor Development
Karen Goodman is a direct sales industry veteran with over 20 years of experience in sales, marketing, communications, training, and program development. Her extensive knowledge has helped to propel companies and their Independent Distributors toward achieving their goals, and her primary commitment has always been to support Independent Distributors as they work to grow and develop sustainable businesses.
Karen has served as SeneGence’s Executive Vice President of Global Sales and Distributor Development since May 2017. In her role, she develops training materials, enhances recognition programs, focuses on expanding into new markets, and is well-known for her stage presence at events. Between 2001 and 2006, Karen served as SeneGence’s Vice President of National Marketing Operations, during which she worked directly with Joni to develop many of the original recognition programs and incentives for SeneGence that are still in place today.
Throughout her career, Karen has held Director of Field Development, Marketing Director, and Customer Service Manager roles at direct sales companies such as Mary Kay®, Arbonne®, Shaklee®, and LifePharm® Global Network.
Karen attended California State University, Long Beach with a concentration in Health Science Education.
John Gleason, our Advisory Board Marketing Expert, is a Lecturer & Keynote with an education that includes Business Administration in Marketing from the University of Notre Dame. John comes to us from Proctor & Gamble.
Vincent Serpico, our Advisory Board Operations Expert whose education includes a Master of Business Administration from Cornell, comes to us with experience from L’Oreal North America.