Executive Management Team
Joni Rogers-Kante, Founder, CEO, and Chairwoman
Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a phenomenal success, with offices in five countries and hundreds of thousands of Independent Distributors across the globe.
Joni began her career at 16 years old, working for the Sav-On Corporation. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. Having learned from high-level management, buyers, and operations experts, she knew the corporate structure was not for her. Joni was introduced to a direct sales cosmetic company, and her 13-year career produced jewelry, cars, awards, trips, and recognition, and most importantly, a burning desire to create her own company.
Armed with a plan and her business experience, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, were born. Joni’s guiding principle for the company every step of the way has been, “Choose to Live Life in Love and Abundance, and Then Work for It!”
In the early days of the company, Joni traveled around the world with a team of scientists and botanists to find ingredients for SeneGence’s unique skin care and cosmetic formulas. Currently, Joni oversees the company’s overall vision and more than 500 employees in SeneGence’s U.S. offices, and she is actively involved with trips, events, and the development and marketing of new products and training programs.
In 2020 alone, Joni was installed as a Board Member of the Direct Selling Education Foundation, and The Orange County Business Journal named her one of the area’s most influential business leaders and the owner of the largest woman-owned business in the county. In 2018, she received Direct Selling News’ Bravo Award and the Excellence in Entrepreneurship Award by the Orange County Business Journal. Joni is the Founder of SeneGence’s nonprofit organization, The Make Sense Foundation®, and is an active member of the Orange and Creek County communities. She is also the author of Million Dollar Lips.
Philippe Guerreau, President
Philippe Guerreau has held the position of President at SeneGence since March 2017 and is a member of the board of DSA Canada. Philippe has proven lasting beauty industry success with the executive ability to develop, implement, and influence best practices in the discipline of sales dynamic, marketing creativity, corporate budgeting, purchasing, forecasting, supply chain management, and inventory management.
Philippe was previously a Vice President at L’Oréal USA and was in charge of finance for North American manufacturing operations, plant expansions, and manufacturing cost optimization projects. He held a number of strategic positions within the L’Oréal management team over the years, including demand planning, stock strategy, credit, and long-term supply of finished goods. His specialties include team leadership, organizational development, financial planning and analysis, budget development, staff management, change management, and process improvement.
He has worked with global companies present in nearly 35 countries with employees across six continents and has been a part of forward-thinking industrial solutions that anticipate client needs in terms of profitability, safety, and compliance with environmental standards. He has also held CFO, Business Development, President, and CEO roles in industries such as construction products, building distribution, industrial engineering, and metal-cutting aerospace.
Philippe served as a member of the SeneGence Advisory Board as our Finance Expert for over four years. As he has been heavily involved in providing strategic support to the SeneGence executive team during the recent years of growth, we are honored to have his talents in a permanent role on the SeneGence team.
Philippe has a Master’s degree in Management from the Ecole Superieure de Commerce de Paris (ESCP) and a BSBA in International Economics from the University of Arkansas.
Michael Moad, Chief Legal Officer
Michael Moad, joined SeneGence in 2001 from the field of law, having obtained his Juris Doctorate, graduating Cum Laude in 1979. He subsequently practiced law in Orange County, California for 22 years.
Michael initially helped to consolidate the structure of the Company and its Distributor force, writing the company’s policies and procedures and establishing a department to administer those policies fairly and consistently. Currently, Michael and his team oversee the company's patent rights, trademarks and copyrights. As former President, Michael worked alongside Founder Joni Rogers-Kante, to lead SeneGence to expand its product line and support Distributors in successfully managing and growing their independent businesses.
Michael donates his time, expertise and funds to several local charities, in a long standing belief that doing so is part of a full and well-rounded life. In addition, Michael presently acts as the Secretary of The Make Sense Foundation, SeneGence’s nonprofit entity.
Ben Kante, Chief Strategy Officer
Mr. Kante utilizes his vast knowledge in Business Information Systems, Quantitative Analysis and Digital Media Art to fill the role of Chief Strategy Officer for SeneGence. Ben designed the seamless international Distributor accounting methodology, many of the internal operation systems and he completely re-organized the media department, creating printed materials, training videos and a new website. Mr. Kante maintains the daily role of CSO for all of SeneGence's daily multi-faceted operations and internal and external media and production facilities.
Mr. Kante's varied life experiences include a United States Coast Guard Master's License for 100 ton vessels, proven skills at successfully managing resort and dive fleets around the world, and as an internationally published writer, photographer and award winning videographer and film maker, Mr. Kante's works can be found around the world. He attended Mississippi State University, Orange Coast College, NAUI SCUBA Instructor College and is an Eagle Scout.
Alan Rogers Kante, Owner/CXO, Chief Experience Officer
Alan Kante joins SeneGence from the University of California, where he received degrees in Philosophy and Psychology [with an emphasis in Industrial Psychology]. His position remains flexible, as he engages in the cultural development at the SeneGence corporate headquarters in Irvine, California and offices internationally. His skills help with development of long and short-term strategic planning, the sculpting of modern social decisions, research and analysis, and the acquisition of new personnel. Feel free to get to know him on any Sene-trip as your aide and liaison!
Anita Krpata, Chief Commercial Officer
Anita Krpata brings a wealth of experience in taking companies to new heights utilizing result-driven business, marketing, and sales strategies. With over 20 years of experience in corporate strategy, sales, marketing and customer experience, she has helped advance well-known consumer brands, such as Stella & Dot, TYRA Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and e-commerce strategies.
While much of her success has been for beauty, fashion, and health & wellness companies, Anita has also made contributions to growing business in the technology, and financial service spaces. She was instrumental in developing and executing financial transactions of up to $4B for companies ranging from start-ups to Fortune 100 firms.
Anita’s experience has allowed her to generate consistent triple-digit YoY sales growth, devising turnaround strategies that rescued companies on the brink of collapse, building teams of top talent, and negotiating strategic partnerships.
Anita received her bachelor’s from Vassar College and MBA from the University of Michigan.
Dean Hong, Senior Vice President of Finance and Accounting
Dean Hong joined SeneGence in 2017 and currently serves as Senior Vice President of Finance and Accounting. He is responsible for overseeing finance, accounting, tax, and treasury functions. Dean brings over 20 years of experience from the public and private financial sectors. Prior to SeneGence, he held leadership roles at Oakley, Irvine Company, and CIBC Capital Markets. Dean and his wife live in Orange County with their two daughters. He has an MBA from the University of Southern California (USC) and a bachelor’s from the University of California, Los Angeles (UCLA).
Kirsten Aguilar, Executive Vice President of Global Marketing and SeneCare
With over 20 years of experience in the direct sales and beauty industries, Kirsten Aguilar has spearheaded numerous successful marketing and international growth initiatives and contributed to companies’ overall growth with her extensive marketing, public relations, management, and international relations skills.
Kirsten joined SeneGence in May 2009 with a focus on leading marketing and brand strategies. As the Executive Vice President of Global Marketing and SeneCare, her priorities include new product launches, promotions, events, and print and web collateral. She currently focuses on the sales and international growth goals of the company, manages SeneCare teams across all global locations, and oversees the Marketing, Graphic Design, and Public Relations teams.
Kirsten is a board member of The MakeSense Foundation®, SeneGence’s nonprofit organization. She has a bachelor’s in Communication with a certificate in Public Relations as well as an Executive Education Certificate in Marketing from The Wharton School.
Alix Orza, Vice President of Human Resources
Alix Orza serves as Vice President of Human Resources, bringing over 10 years of HR experience in areas such as leadership and strategic partnership, employee development, HR administration, and organizational growth. Prior to joining SeneGence, she’s acted as a trusted business partner and managed the Human Resources function in mid to large-size companies in industries including financial technology, energy, and retail services.
Alix is a board member for STLR Employer Advisory Board and OSU HR Advisory Board. She has her MBA from Oklahoma City University is a certified Senior HR Professional, enjoys traveling and is an art lover.
John Gleason, our Advisory Board Marketing Expert, is a Lecturer & Keynote with an education that includes Business Administration in Marketing from the University of Notre Dame. John comes to us from Proctor & Gamble.
Vincent Serpico, our Advisory Board Operations Expert whose education includes a Master of Business Administration from Cornell, comes to us with experience from L’Oreal North America.