Joni is the visionary and driving force behind SeneGence®. Her dream, of developing a company that offered an unparalleled opportunity for Distributors to build a business by selling products that truly work, through a global network opportunity, has become a phenomenal success.
Joni began her career at 16 years of age, working for the Sav-On Corporation. By the age of 23, she was the Assistant Manager of the top store in the Sav-On chain. Having learned from high level management, buyers and operations experts, she knew the corporate structure was not for her. Armed with a vision and her business education, she pursued her dream of being an entrepreneur. Joni was introduced to a direct selling cosmetic company and recognized the incredible opportunity the industry offered to women. Joni's 13-year direct selling career produced jewelry, cars, awards, trips and recognition yet, more importantly, a burning desire to create a plan for the establishment of her own company which we now know as SeneGence.
Joni’s role as CEO and Chairwoman allows her to oversee the development of new products, the marketing of all the SeneGence products, as well as the creation of the training programs and overall vision for the company. Joni is also founder of the nonprofit The Make Sense Foundation®, which aims to assist women and children in crisis through the regular fundraising efforts of SeneGence Distributors and the donation of portions of the sales from select products.